Objective: 
Find a local designer and effectively develop a catalog for them. 

Outcome: 
Spoke with Katy (the owner of Grayling) and put all the pictures together. Then came up with the concept. She needed a catalog for wholesalers which she could easily interchange with her collections for every season. She constantly has changing inventory and needed a cost effective marketing tool. 

About Grayling: 
Katy Kippen is the designer and owner of Grayling Jewelry. All the jewelry is handcrafted and set in her studio in Portland Oregon. Metals, precious stones and beautiful colors are what attracts her consumers. She releases new designs seasonally and also does custom orders. 

Concept: 
Straightforward and simple. I wanted to keep with the same re branding I did for her website and produce something with lots of texture. It needs to be something easy that she can take images out and put new images in. A simple grid to let her jewelry be the stand out. 

Target Audience: 
Wholesale accounts for grayling. Major stores that will be ordering from her every time she comes out with new season. 

 Skills Used: 
In Design | Illustrator | Photoshop